konkurentsieelis saavutatakse sellise toote või teenuse loomisega, mis tarbija jaoks on eriline mingil tähtsal viisil ja on maksimaalselt orienteeritud kohalike tarbijate vajadustele, an approach businesses develop by providing customers with something unique, different and distinct from items their competitors may offer in the marketplace, the generic differentiation strategy that aims to achieve a competitive advantage by creating a product (good or service) perceived by customers to be unique in some important way