reisiteenuste ja sellega seotud tegevuste ning ressursside planeerimine, korraldamine, teostamine, arendamine ning kontrollimine reisijatele, et tagada turismi jätkusuutlik areng, positiivne majanduslik mõju ja kohalike kogukondade ning keskkonna heaolu, the planning, organization, and execution of travel services cater to both leisure and business travelers, involving the arrangement of various elements such as transportation, accommodation, food services, sightseeing, and recreational activities