the marketing process involving traditional marketing efforts, such as market research, personal selling, advertising, Internet communication, direct mail, sales promotion and pricing, by which the or, turunduse protsess, mis sisaldab traditsioonilisi turundustegevusi nagu turu-uuringud, isiklik müük, reklaam, müügi soodustamine, otsepostitus jm, läbi mille organisatsioon annab lubadusi, mis on koos